Television in Italy was introduced in 1939, when the first experimental broadcasts began. However, this lasted for a very short time: when fascist Italy entered World War II in 1940, all transmissions were interrupted, and were resumed in earnest only nine years after the end of the war, on 3 January 1954.
There are two main national television organisations responsible for most of the viewership: state-owned RAI, accounting for 37% of the total viewing figures in May 2014,[1] and Mediaset, a commercial network which holds about 33%.[1] The third largest player is the Italian branch of Warner Bros. Discovery, which has a viewing share of 5.8%,[1] whereas the fourth largest player is Cairo Communication with a viewing share of 3.5%.
According to the BBC, the Italian television industry is widely considered both inside and outside the country to be overtly politicized.[2] Unlike the BBC which is controlled by a board of governors regulated by Ofcom, the public broadcaster RAI is under direct control of the parliament. According to a December 2008 poll, only 24% of Italians trusted television news programmes, compared unfavourably to the British rate of 38%, making Italy one of only three examined countries where online sources are considered more reliable than television ones for information.[3]
Terrestrial television has historically been the dominant form of transmission in the country.[4]
- ^ a b c "Sintesi Mensile 1A" (PDF). Auditel. Retrieved June 30, 2014.
- ^ "Country profile: Italy". BBC News. Retrieved March 7, 2009.
- ^ "Our new digital friend? We now trust online news as we trust TV and newspapers". TNS US. December 15, 2008. Archived from the original on February 9, 2009. Retrieved March 7, 2009.
- ^ "Archived". citeseerx.ist.psu.edu. Archived from the original on April 9, 2009. Retrieved April 24, 2023.[dead link]