Economic branch
The sport industry encompasses individuals, activities, businesses, and organizations involved in producing, facilitating, promoting, or organizing any activity, experience, or enterprise centered around sports. It is the market in which the businesses or products offered to its buyers are sports-related.[1] The industry saw extreme growth in the 2020s, achieving unprecedented revenues. Former University of Oregon professors Dennis Howard and Roger Best estimated industry earnings of $2.65 trillion across the globe in 2023.[2]