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LGBTQ media or gay media refers to media whose primary target audience is members of the LGBTQ community.[1][2] Secondary targets are LGBTQ+ allies, and in some instances those who oppose gay rights may be targeted as a form of activism.[1] Gay or queer media can also be defined as web sites, films, magazines and other cultural products that were created by queer individuals, or groups that are typically out, meaning that they are public or open about their identity.[3] LGBTQ creators do not always include LGBTQ themes or issues in the media that they produce, but there are often at least subtle references to queerness in these media.[3]
There have been both positive and negative representations of gay people across popular media, including film, television, literature, press, etc.[4]
LGBTQ representation in the media is powerful, particularly for youth.[5] There have been studies that have shown that media can have an influence on LGBTQ+ people's self-realization, coming out, and current identities.[6]