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| Hyperpop | |
|---|---|
 100 gecs live at Rock am Ring 2022. The duo has been credited with popularizing hyperpop in the early 2020s. | |
| Stylistic origins | |
| Cultural origins | Early 2010s, United Kingdom |
| Typical instruments | |
| Derivative forms | |
| Regional scenes | |
| São Paulo, Brazil (Hyper mandelão) | |
| Other topics | |
Hyperpop is an electronic music movement and loosely defined microgenre that originated in the early 2010s in the United Kingdom. It is characterised by an exaggerated or maximalist take on popular music, and typically integrates pop and avant-garde sensibilities while drawing on elements commonly found in electronic, rock, hip hop, and dance music. The origins of hyperpop are primarily traced back to the output of English musician A. G. Cook's record label and art collective PC Music, with associated artists, Sophie, GFOTY and Charli XCX, helping to pioneer a musical style that was later known as "bubblegum bass".[1]
In 2019, the genre experienced a rise in popularity with the virality of the song "Money Machine" by 100 gecs,[2] and was further proliferated by Spotify, whose employee Lizzy Szabo launched the influential "Hyperpop" playlist, after spotting the term "hyperpop" on the platform's metadata, which had previously been added by data analyst Glenn McDonald in 2018. Following this, the style gained wider popularity among Gen Z through social media platforms like TikTok, particularly on Alt TikTok,[3] which boosted its exposure during the COVID-19 lockdowns. After hyperpop entered the mainstream in the early 2020s, the label was rejected by artists originally associated with the scene, which led to an overall decline in emerging musicians.[4][5]
Hyperpop's influence was endured in the development of subsequent internet-based microgenres that emerged or primarily developed during the early 2020s, such as sigilkore, jerk, rage, hexd, and krushclub,[6] as well as the indie sleaze revival.[7]
- ^ Musgravepublished, Jon (29 November 2024). ""Its sounds, and the producers responsible for them, have inspired many big developments in mainstream music": Exploding the vibrant components of hyperpop". MusicRadar. Retrieved 25 July 2025.
- ^ Minsker, Evan (20 May 2020). "100 gecs Break Down "Money Machine" on Song Exploder". Pitchfork. Retrieved 25 July 2025.
- ^ Cite error: The named reference
:8was invoked but never defined (see the help page). - ^ Dazed (28 January 2022). "Goodbye hyperpop: the rise and fall of the internet's most hated 'genre'". Dazed. Retrieved 20 March 2025.
- ^ Aiyush Pachnanda and VICE Staff (16 June 2022). "We Asked PC Music Fans: Is Hyperpop Dead?". VICE. Retrieved 20 March 2025.
- ^ "THE FACE's guide to the American rap underground". The Face. 30 April 2024. Retrieved 24 July 2025.
- ^ Dazed (20 February 2023). "5 artists defining New York's indie sleaze revival". Dazed. Retrieved 24 July 2025.