Adscape

Adscape Media, Inc.
Company typeSubsidiary
IndustryMobile advertising
FoundedFebruary 2006 (2006-02)
HeadquartersMountain View, California, U.S.
ParentGoogle

Adscape Media, Inc.[1] was a San Francisco in-game advertising company specializing in dynamic ad delivery integrated into video game narratives. The technology allowed the placement of both static and dynamic advertisements within interactive entertainment on PC, console, and mobile platforms.

Founded in 2002 by former Nortel engineer Dan Willis, the company launched in February 2006 with $3.2 million in funding from HIG Ventures, an Atlanta-based venture capital firm. On February 15, 2007, Adscape was acquired by Google for US$23 million.[2][3][4][5]

  1. ^ "Adscape Media, Inc". Open Corporates. 2006-01-05. Retrieved 2023-08-07.
  2. ^ Olson, Ryan (2007-02-15). "Google Agrees to Buy Adscape". Red Herring. Archived from the original on 2007-08-07. Retrieved 2007-04-02.
  3. ^ Olson, Ryan (2007-02-14). "Google/Adscape update: deal still on". Red Herring. Archived from the original on 2011-06-07. Retrieved 2008-10-15.
  4. ^ Kumar, Vishesh (2007-02-16). "Google Makes Ad-Grab". The Street. Retrieved 2008-10-15.
  5. ^ "Google buys video game ad firm Adscape". USA Today. 2007-03-18. Retrieved 2008-10-15.

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